‘Hot’, pink,’ ‘black’, beige. The latest fad to take over Facebook and Twitter this week was the Bra Colour Meme. A quick internet search stumbled on to a couple of suggestions that the women were stating the colours of their bras. There were also Digg posts, and articles from the Google News that showed up.

A momentary fad swept Facebook Thursday in which female users updated their status with the color of their bras.

This mass campaign started in Detroit, during the breast cancer awareness month of October, but took off last week when a message was forwarded via emails and facebook inbox messages.

Why did people end up describing their lingerie on Facebook anyway? I guess for the same reason anyone posts anything on Facebook: People wanted a little attention. But aren’t we sidelining the cause and the treatement of Breast cancer at the same time.

A fan club ungrammatically titled “I Really Dont Care What Color Your Bra Is” was soon gathering members at a rapid clip.

This isn’t awareness or education; it’s titillation

- Weboobie Team

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